How do we make decisions?

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This is a question I ask myself every morning during my teeth brushing ritual.

Is it purely flashy packaging that attracts a consumer to buy a product or is it just convenience or familiarity which gets her to pick one brand over another?

I function as a University Professor of Marketing, but in practice I am a student dedicated to this discipline for a lifetime. I also help students understand these questions.

Marketing is more than just buying and selling products – it is also about creativity and innovation. One challenge in marketing is making your message memorable, which is especially crucial in today’s information age.

I spend most my time finding the placebos’ of the human behavioral world.

Cheers!
Amresh

Email: cognitize {at} gmail {dot} com
Twitter: @itsAmresh